Just time to post a few pics from the excellent TechCrunchTalk Nordic in Stockholm last week. Coverage and videos here: TechCrunch and ArcticStartup. Lot of fun and interesting people at the event, including a strong showing from the Gothenburg crew!
The Gift-Card Economy
By Virginia Postrel
Great reminders for startups and fun for everyone else, especially if you’re into behavioral studies, paradoxes, and marketing.
Mother’s Day is coming up. Which do you think Mom would enjoy more—a day-spa gift certificate that expires at the end of June, or an otherwise identical gift certificate that expires a year from now?
The answer is obvious. Longer is better, of course. Mom will have a higher chance of making it to the spa if she has a whole year to find a convenient time.
Perfectly logical—and probably wrong
This is an important article for for just about anyone who has (or is creating) branded products and services.
Here at BuzzPal, we went through a very similar trademark case in 2006 and 2007 (cleared by the US Patent and Trademark Office in 2008). We stood up for ourselves against the $30-million-VC-funded California company (and their NYC lawyers) and won (it was a respectful, friendly, and fair negotiation).
It will be interesting to see how the Sector Labs vs. Apple Computer case turns out (follow it live here on the USPTO website). I suspect a settlement will be reached that will either (A) allow Sector to use its VIDEO POD trademark, but in a narrowed scope, or (B) result in Apple making a payment to Sector in exchange for Sector agreeing to abandon the VIDEO POD mark and re-brand their product.
Now on to the article:
Overall a great list of reminders Daniel Tenner’s blog, Inter-Sections.net blog.
13 Tips for Creating a Successful New Online Product
By Daniel Tenner
There is much talk these days about building a product for a niche and making a lifestyle business out of it. Much of the online literature about starting up is focused on how to create some fantastic product which will gather millions of visitors and make you a billionaire, and the “new wave”, so to speak, proposes that rather than taking a 1 in 10’000 bet that you can make billions, it is better to take a 1 in 10 bet that you can make millions.
Since I have started two such businesses already, here are thirteen tips from my own experience:
Some key takeaways and links from Chris Heilmann’s excellent and fun talk, mostly on front-end design and optimization, but also touching on many other fun, interesting, creative, and playful subjects. Thanks to him, Robert, Creuna, and all the people who made this event possible, including the participants, of course. This was my second Geek Meet (first one here).
Background information, Chris’ slides, and my notes are below. Please add whatever you like to the comments, such names and links to your favorite resources, tools, etc.
An excerpt from Jason Calacanis’ excellent email list (subscribe):
The 120% Solution
By Jason Calcanis
If we’re going to have any chance of bringing America back to greatness, we’re all going to have to work 20% more than we have been.
I’m suggesting that, until America takes care of its debt, untangles the housing mess and gets unemployment under control, we all commit to working six days a week. Yep, move the standard 35-40 hour work week right up to 48 hours.
For me and my team, this is a non-issue, since we only hire folks who are looking to absolutely kill it, love what they do and don’t consider it a job.
A great reminder for us here at BuzzPal
(and for anyone looking to join us!):
The ABCDEF’s of Conducting a Technical Interview
By Eric Ries
I am incredibly proud of the people I have hired over the course of my career. Finding great engineers is hard; figuring out who’s good is even harder. The most important step in evaluating a candidate is conducting a good technical interview. If done right, a programming interview serves two purposes simultaneously. On the one hand, it gives you insight into what kind of employee the candidate might be. But it also is your first exercise in impressing them with the values your company holds. This second objective plays no small part in allowing you to hire the best.