This is an important article for for just about anyone who has (or is creating) branded products and services.
Here at BuzzPal, we went through a very similar trademark case in 2006 and 2007 (cleared by the US Patent and Trademark Office in 2008). We stood up for ourselves against the $30-million-VC-funded California company (and their NYC lawyers) and won (it was a respectful, friendly, and fair negotiation).
It will be interesting to see how the Sector Labs vs. Apple Computer case turns out (follow it live here on the USPTO website). I suspect a settlement will be reached that will either (A) allow Sector to use its VIDEO POD trademark, but in a narrowed scope, or (B) result in Apple making a payment to Sector in exchange for Sector agreeing to abandon the VIDEO POD mark and re-brand their product.
Now on to the article: