Archive for March, 2009

Wired Article: Apple Aggressively Pursues ‘Pod’ Trademarks

Posted in articles, other people's blogs, startups on March 24, 2009 by chrisco

This is an important article for for just about anyone who has (or is creating) branded products and services.

Here at BuzzPal, we went through a very similar trademark case in 2006 and 2007 (cleared by the US Patent and Trademark Office in 2008). We stood up for ourselves against the $30-million-VC-funded California company (and their NYC lawyers) and won (it was a respectful, friendly, and fair negotiation).

It will be interesting to see how the Sector Labs vs. Apple Computer case turns out (follow it live here on the USPTO website). I suspect a settlement will be reached that will either (A) allow Sector to use its VIDEO POD trademark, but in a narrowed scope, or (B) result in Apple making a payment to Sector in exchange for Sector agreeing to abandon the VIDEO POD mark and re-brand their product.

Now on to the article:

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