Why Culture Is So Important (video)

(click image to watch video)

(click image to watch video)

A great Web 2.0 Summit 2008 presentation by Tony Hsieh, CEO of Zappos (Tony’s bio and Zappos home page). Video.

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One Response to “Why Culture Is So Important (video)”

  1. Make Your Company Just Like Zappos for $39.95 Per Month
    by Adam Ostrow

    Online shoe retailer Zappos.com has won lots of praise for its commitment to customer service. The company was one of the first to adopt Twitter http://www.twitter.com/zappos , offers free shipping, and posts its 10 core values prominently on its website. Now, the company is offering up its expertise in customer service and creating a positive corporate culture through a new subscription service – Zappos Insights http://www.zapposinsights.com .

    For $39.95/month, customers – “the Fortune 1 million” according to AdWeek http://www.adweek.com/aw/content_display/news/digital/e3i1ccc5c91366de3d9c9a65c32df3b5cdc – can access exclusive content that Zappos posts to the site, which includes articles, training videos, and video responses to user-submitted questions. For starters, the site has articles direct from CEO Tony Hsieh, including “The importance of open and honest communication” and “Zappos.com’s culture.”

    It might seem a bit pretentious for a company to think so highly of itself that it offers up advice on how to run your business, but Zappos is as close to it gets as being universally accepted as a prime example of good corporate behavior. Hsieh is a regular on the conference circuit (including a widely lauded panel at BlogWorldExpo), and is one of Twitter’s most popular users. And at $39.95/mo, Zappos Insights might just be a good value compared to hiring a pricey consultant to answer your questions.

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